 |
JUST 15 MINUTES TO SAVE 15%
Logging in at #2 this year after taking over from Allstate, Geico is steadily putting pressure on the number one spot. The ease of creating a policy online makes them a favorite of the younger generation and those who are not into face to face interaction. The Geico Gecko is a very familiar presence, keeping the brand relevant for over 15 years since its appearance in 1999.
Geico at a glance:
- Established in 1936 by Leo and Lillian Goodwin.
- Columbia University business student, Warren Buffett, makes his first purchase of GEICO stock in 1951.
- New headquarters opens in 1959; Chevy Chase, MD.
- Passes the 1M policies-in-force (PIF) mark in 1961.
- Insurance premiums reach $150M; net earnings double to $13M, 1965-66
- Introduces 24/7/365 telephone customer service in 1980.
- Warren Buffett purchases outstanding GEICO stock in 1996, making GEICO a subsidiary of Berkshire Hathaway, Inc.
- Today, GEICO's assets have reached $32B
- Parent company (Berkshire Hathaway) currently #4 on the Forbes Fortune 500; $182.15B
- Employs more than 30,000 associates; Maintains 14 major offices around the country.
No comments:
Post a Comment